Bart De Groote

General Director Marketing & Sales @ NMBS

Bart De Groote has been active in the Belgian telecommunications industry (Mobistar) for 13 years, in various strategy and marketing roles. Early 2014 he made the switch from his CMO function (for the B2C market) at telecom operator Mobistar to a new role as General Director Marketing & Sales at NMBS/SNCB, Belgium’s incumbent national railway operator, where he is a member of the Executive Committee. In this new role, he is in charge of marketing, sales, customer service and customer experience management, for national and international passenger traffic. One of the strategic priorities behind which he is mobilizing the Marketing & Sales organisation is digital innovation & transformation.