Anne Cornut & Ingrid Renders
Founders of Maison Slash
The language of the New Generation of Parents (NGP’s), is it hard?
The new generation of parents (NGP’s) doesn’t stop their lives after having baby’s. This is a generation who expects another tone of voice, who breaks with common traditions, who grew up with advertisement, and by this see through it. Because of all this, businesses encounter lots of difficulties to reach this target group. The world of advertisement is shifting. Anne and Ingrid – founding partners of Maison Slash- explain how you can reach NGP’s and how you can make your brand parent friendly.Customer Innovation