Andreas Bitterer

Chief Evangelist EMEA, SAP

Andy Bitterer is chief evangelist at SAP, based in Hamburg, Germany. Andy joins from SAS, where he was senior director for the BI product line, managing the product management team, product marketing, and competitive intelligence. Before SAS, Andy was an IT research analyst and worked as vice president and research fellow at BARC/CXP, where he advised clients on business intelligence, data management, strategy and architecture, as well as current trends around “Big Data”, Internet of Things, or location intelligence. Before BARC, he was research VP at Gartner, where he authored highly-regarded research, such as Magic Quadrants, Hype Cycles, and Predicts, chaired the European BI Summit and spoke at many conferences worldwide. Andy joined Gartner in April 2005 with the acquisition of META Group, where he started in September 2001. Before that, he was managing director for technology at Antfactory, a strategic investment and venture capital firm. He spent 15 years with IBM in various management, consulting and technical roles, as senior management consultant for the IBM e-business and interactive media practice, as project manager and senior systems engineer at its Almaden Research Center in San Jose, and as application architect in Canada and Germany. Andy has authored numerous books on application development, data management and object technology, is an accomplished pianist and an award-winning photographer.


Digital Business: Tomorrow is already here

Digital business is about intelligently connecting people, things and businesses. It’s an infinite world of new possibilities for companies to reimagine their business models, the way they work, and how they compete. New technologies like machine learning, the Internet of everything, blockchain, cloud, etc will transform value chains to enable completely new ways of doing business and our way of life. Hear how you can deliver an innovative customer experience at scale, with a fully-integrated front- and back-end operations based on a solid digital core.



Central room 15:00